Today's radio programming consultants must be accountable to create content and marketing solutions that are measurable and create revenue. We have early and remarkable success stories with stations that are growing against competitors. Clients are leveraging listener relationships to create new high water in PPM and Diary ratings.
Shakes has worked as a leader or team mate for many leading radio brands. Our signature contribution to the industry is creation of the game-changer: the station that excites an audience and creates new revenue and increased equity value.
In 1996 as VP at Alan Burns, Shakes' template became the industry sound for Modern AC . Start-up designs included KMXB Las Vegas, KZZO Sacramento, Star Tampa, and WMXB Richmond. Shakes designed the start-up of much admired WNOU RadioNow Indianapolis with the groundbreaking tactic of playing the #1 song at the top of every hour. Also Shakes was on the team for the nation's first Spanish CHR KSSE Los Angeles.
All-Christmas: Shakes was consultant to the first large market launch of all-xmas at KESZ Phoenix.
Personality coaching clients are many, and have included: Mark & Mercedes, Piolin, Valentine, Jackie & Bender, and the Doc Show.
Shakes continues a longtime policy of complete confidentiality for current clients, believing that success and credit always belong to the station's management and staff.
Shakes' hands-on market experience includes:
- New York City
- Portland OR
- San Francisco
- Santa Rosa
- San Jose
- Palm Springs
- Las Vegas
- Kansas City
- Los Angeles
- Richmond VA
- Wilkes Barre-Scranton
- West Palm Beach
- Redding CA