|
 |
|
|
|
| Other Industry Stories from Previous Weeks.... |
RAB: Radio Ad Lab new study is out.
Audio Graphics: Radio Ad Lab report is stunning. "Radio production directors are so overwhelmed trying to serve multiple stations that there is no time to achieve another of the Radio Ad Lab's suggestions, "It pays to invest time creating good Radio ad content...."
Barron's: Clear Channel buyout gets thumbs-down from investors. "If the radio industry recovers with a stronger economy, investors in CC Media could do very well, having bought stock at a fraction of what the buyout firms paid. The weak initial trading of CC Media could pose a problem for Thomas Lee and Bain because they may face pressure to sharply mark down the value of their investment in the company. Private-equity firms usually are loath to mark down their investments, particularly so soon after deals close."
Reuters: Guns 'n Roses LP eminent.
Seattle Times: Harpo Radio is following a different path. Interview with Gehron and Cantillo.
LA Times: CBS Radio to sell 50 mid-size stations. "We are clearly challenged by the economic conditions affecting many industries, particularly as it pertains to our local businesses," Chief Executive Leslie Moonves told analysts in an early morning conference call. "The economy is tough right now."
Washington Times: Meanwhile a Reston VA startup plans to offer 10-15 channels of video for in-car.
Indy Star: Emmis on the offensive to get radio into cell phones.
Ad Week: CBS Radio in web video push.
Live Science: Sexy People Sound Better. Scientists discover why listeners tend to be disappointed when they finally meet the DJ at the remote! :)
SF Chronicle: Pandora partners with the new iPhone to offer free service. Unlike the subscription fee deal with AT&T and Sprint, you get your custom music channel for free with the new iPhone.
Tennessean: Eric Logan's op-ed. "The three local country stations in Nashville will play approximately 2,000 different songs per month — XM alone in the same time period will play more than 20,000". Whit Adamson's opposing opinion. "There is nothing to keep the new satellite radio consolidation from charging a new artist, or their label, to play their music just like MTV did. There are NO payola restrictions on sat-casters."
NY Times: Maureen Dowd on "May We Mock Barack?" There's no easy comedic take on the Democratic nominee, so what's a morning show to do?
Forbes: The coming online radio ad boom.
|
|
|
|
|
|
|
 |
| |
 |
| What are the Formative Years of your Target Listener's Music Taste? |
| Read More.. |
|
|
 |
| Message Spins: Different from Music Spins |
When you set up rotations for music, consider the P1 Fan. How often do you want her to hear this song? Do the math using your Preference report from Maximiser and you can determine how many spins it will take for your P1 to hear that song every other day, or once a week, or whatever is your goal.
But what about Messages. Is there a different approach for Messages? Yes there is. Read More.. |
|
|
|
|
 |
| Diary or PPM: It's still about Aiding Recall |
Your listener will consume your station again...if...they remember to do so. Unless they use your station again, you can't increase your TSL.
So regardless of whether you are measured by the electronic ear of PPM, or the self-directed activity of a diary keeper, aiding recall is important. Remembering to use the station is key. Memory matters.
Do your personal appearances help this? Do click-throughs on your website help this? Does repetition of marketing messages help recall in today's fragmented media world? Read More.. |
|
|
|
|
| |
|
|
|
|
 |
| Q: When is Radio like a Dept Store Window? |
A: When the on-air message entices you to browse the aisles of the station website.
Read More.. |
|
|
|
 |
|
|
|
