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| Other Industry Stories from Previous Weeks.... |
Wall St Journal: HD Radio progress. "The next thing for us is real-time traffic reporting, the ability to transmit traffic data as its happening. Both car buffs and people just listening to the radio will want to use this. Also, we’re looking at addressability — things like targeted content, so a station can send content to a certain listening area and not another, which is one of the great things about multicast".
Gerson Lehman Group: Small market radio is the bright spot.
Washington Post: Mobile ad revenue exploding. "Park Associates said that revenues for mobile advertising in the U.S. and Canada will grow from $208 million in 2009 to about $1.5 billion by 2013".
News AU: The power of storytelling. "Maybe we’re still, deep down, searching for the kinds of stories that celebrate the human spirit and show us that love and friendship are always more important than sex, power and money".
Huffington Post: Will CBS become the WalMart of media? "While the company might be loathe to acknowledge this reality or even take measures to move in this direction, the combination of quality original content; comparatively mass television audiences; an abundance of local market inventory across television, radio and outdoor media; high reach online media under the CNET umbrella; plus the "ubiquity" online content distribution strategy the company has followed, all lead to the conclusion CBS has either intentionally or accidentally pursued a Wal-Mart model".
Fast Company: iphone's augemented reality. "One of the more important features of the new iPhone may be the least-widely heralded by the tech punditry: it has a compass". Future "radio" ad copy will address the listener in first-person with a call-to-action based on their physical location at that moment. For example "Dave, see the Burger King in front of you? Go there now to get a Whopper at half-price".
Media Post: Clear Channel rolling out new digital features. "A central goal of the expansion is pushing the transformation of Clear Channel Radio from a traditional radio broadcaster to a multimedia company, creating and distributing content across a variety of platforms".
Wall St Journal: Sufjan Stevens Fans Must Visit a Brooklyn Man to Listen to Folkie's Tune; Headphones Required Like a back-in-the-day radio station's listening party.
NY Times: How Hearst Magazines are succeeding by going against the industry norms. "The magazines keep much of their printed material offline. Their sites try to tantalize readers with what they can see only in print — and drive them to buy subscriptions. We want 1.6 million women to go to the newsstand every month to buy Cosmo, and they do. We don’t want that genie out of the bottle. I don’t have any interest in challenging that economic model.”
Fast Company: Too much thinking can hurt your brand. "It's a difficult concept to grasp because, at the end of the day, it's not about rational thought. That notion is a wake-up call for products and brands who have built their businesses on pure reason".
Wall St Journal: Radio trips up Google. "Google Chief Executive Eric Schmidt, in a brief interview, said the radio effort failed because Google never came up with a good way to measure listener response". Excellent read on what happened inside Google's radio advertising foray.
PR Wire: Sandusky launches interactive programming platform. "As we prepare for the second decade of the 21st century, the world of media is changing all around us. We can do one of two things -- either embrace these new opportunities or die a slow death," said Marc Kaye, vice president and general manager, Sandusky Radio Seattle. "Quu provides an additional and significant level of engagement and whose ROI is more readily documented -- a greater advertiser requirement in this brave new world. It also will allow our listeners to benefit because they can easily touch our advertisers in various new ways including a new form of couponing that we think will prove very popular."
Media Post: expensive Talent's value diminishing in TV. "TV executives are counting on this digital future that includes small-screen efforts -- on Web sites, mobile sites, or via more modest daily email newsletters. That means less emphasis on big-name talent and money". In other words, Talent's impact on revenue$ can be more accurately measured than ever before. And some aren't worth what they used to be, in the new world.
Washington Post: is story-telling stuck in a rut? "New forms of storytelling could (a) make readers happier; (b) extend the lifespan of stories, making arcs from what are now transient and ephemeral events; and (c) create new sponsorship opportunities".
NY Times: Hyper-local sites coming on. “When you slice further and further down, you get smaller and smaller audiences,” said Greg Sterling, an analyst who has followed the hyperlocal market for a decade. “Advertisers want that kind of targeting, but they also want to reach more people, so there’s a paradox.”
NY Times: Nicholas Kristof on the emergence of "The Daily Me". People say they want unbiased sources of information, but "what we REALLY prefer is information that confirms our prejudices".
Wall St Journal: Local programming is Cable & Phone Giants new weapon. Subscription required. "Hyperlocal content is a big draw because people really care about what happens right around them. It is a great retention tool".
NY Times: Study shows commercial interruptions increases enjoyment of the show. “The reason this happens, we argue, is that we tend to adapt to a variety of experiences, as they’re happening,” Dr. Nelson said. “Listening to a song, watching a TV program, having a massage: these all start out very enjoyable, and within a few minutes we get used to it. Interruptions break that up.”
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| The Mystery Box |
| Wired May 2009 has a nice cover article reminding us of the marketing power of mystery. Create a "mystery box" of prizes and use it to inspire a storyline for your morning show. What's inside it? Only the winner gets to open it. Could be something, could be nothing? All we know is....this is fun. More concepts here. |
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